To mark the 77th International Olympic Day and the 38th Chinese Olympic Committee (COC) Olympic Day on 23 June, Beijing Olympic City Development Association (BODA) co-organised nine activities in Beijing and Zhangjiakou with stakeholders, in the forms of exhibition, study tour, fitness for all and international exchanges, etc. These activities were concrete actions taken in response to the call of the International Olympic Committee (IOC) and the COC for widely promoting the Olympic spirit, the Olympic culture, and the Olympic Movement, and raising public awareness of the legacy of the Olympic Winter Games Beijing 2022, and the post-Games innovative practices of regional integrated development. Among the VIP guests attending the activities was Fu Xiaohui, Secretary of the Party Leadership Group and Director of Beijing Olympic City Development Centre; Li Keliang, Deputy Party Secretary and Mayor of Zhangjiakou; Gao Yunchao, Deputy Director of the Beijing Olympic City Development Centre; Ji Chuanpai, member of the Party Leadership Group and Deputy Director of the Beijing Olympic City Development Centre; Shi Fenghua, member of the Party Leadership Group and Deputy Director of the Beijing Municipal Sports Bureau; Liu Haifeng, Deputy Mayor of Zhangjiakou; Guo Zhiwei, Vice Chairman of the Zhangjiakou Municipal Committee of the Chinese People’s Political Consultative Conference and Director of the Municipal Sports Bureau.

On 23 June, the Beijing Olympic City Development Centre and the Zhangjiakou Municipal People's Government jointly opened a themed exhibition on how the Olympic Winter Games Beijing 2022 has promoted the integrated development of the Beijing-Tianjin-Hebei region was unveiled at the Zhangjiakou National Ski Jumping Centre. The exhibition uses pictures, texts, videos, physical objects, and interactive, experiential equipment, etc., to show major legacy outcomes of the Games in driving regional development from six aspects: the connectivity of transportation facilities, joint prevention and control of pollution, complementary and mutually-reinforcing development of industries, collaborative delivery of and shared access to public services, the accelerating development of the Beijing-Zhangjiakou Sport, Culture, and Tourism Belt, and post-Games utilisation of venues. It also showcases how the concerted, innovative practices of stakeholders in the post-Games period to continue to promote the integrated development of sports, culture and tourism industries in the region. The exhibition will last for three months.

（A group photo at the opening ceremony of the exhibition）

(Fu Xiaohui and Li Keliang visiting the exhibition together）

（Children visiting the exhibition）

（Visitors taking a family photo at the exhibition）

On 22 June, sponsored by BODA, organized by the Beijing Olympic City Development Centre, and with support from the Beijing Municipal Education Commission, the Beijing Municipal Sports Bureau, the Administrative Committee of Beijing Olympic Sports Centre Area, the Beijing Olympic Museum, and the Zhangjiakou Olympic City Development Centre, the Beijing-Zhangjiakou Youth Study Tour was launched at the Beijing Olympic Museum. A hundred teenagers from Beijing and Zhangjiakou were invited to the launch ceremony. The initiative of “Join the Wonderful Journey to the Beijing Olympic Museum” was issued at the ceremony. The young participants visited the exhibitions in the Museum, participated in interactive experiential activities, and watched the award-winning works of the Beijing International Sports Film Week in the 3D theatre. The study tour plans to host 20 sessions at the Museum, and is expected to attract the participation of 2,000 teenagers from Beijing and Zhangjiakou.

（A group photo of Olympic culture ambassador holding their certificate）

（The participating students visiting the Beijing Olympic Museum）

（The participating students watching the award-winning works of Beijing International Sports Film Week in the 3D theatre）

On the same day, Beijing Olympic Museum also organized a variety of public education activities, including a lecture on the Olympic flame, fou-beating exercises, and the parent-child sport games for an eco-friendly life, attracting the participation of 30 parents and students from 15 families.

（The lecture on the Olympic flame）

（Learning how to beat fou）

（The child-parent sport game）

On that day, Beijing Olympic Museum assisted the COC in organising 46 primary school students to visit the Museum to review China’s Olympic journey and appreciate the charm of Beijing, the world’s first city to have hosted both Summer and Winter Olympic Games.

（The COC study tour）

Also on 23 June, the world skating champion Tong Jian and other Chinese and foreign coaches were invited to teach students how to skate at the National Speed Skating Oval, Pang Qing & Tong Jian Skating & Art Centre and the Ice Skating Hall of Lucheng Sports Centre at the same time, inspiring the children’s strong interest in skating. The training sessions were organised by BODA and organized by the Beijing Pang Qing & Tong Jian International Skating Club.

（The skating training sessions）

To promote fitness for all, on 23 June, the COC organised 140 members of the running club of the Beijing Olympic Games Community to participate in the main event of the COC Olympic Day at the National Olympic Sports Centre, a concrete action in response to the call of the IOC.

（Members of the running club of the Beijing Olympic Games Community participating in the main event of the COC Olympic Day)）

On 23 June, BODA and Zhangjiakou Municipal People’s Government jointly hosted a sub-venue event to mark the COC Olympic Day at the National Biathlon Centre, and organised more than 600 people to participate in cross-country running. On the same day, the National Biathlon Centre also held cross-country skating and laser shooting activities for the general public.

（Warming up）

（The gun-firing ceremony）

（Cross-country running）

To promote international exchanges, on 23 June, BODA hosted the first salon of the Beijing Olympic Games Community at the Beijing Olympic Museum. More than 20 volunteers of previous editions of the Olympic Games and volunteers who are about to serve the Paris 2024 were invited to participate in the event. They shared their volunteer experience and what they learned from the experience, visited the exhibitions in the Museum, and jointly recorded a video conveying their blessings to the Paris 2024, which will be sent to the Paris 2024 Organising Committee.

（Zhang Wenquan, a volunteer of the Beijing 2008 Olympic Games, speaking）

（The participating volunteers）

It is also learned that on 22 June, Beijing Olympic Museum released a limited-edition stamp to commemorate the Olympic Day, and other limited-edition stamps to mark the International Museum Day, the International Children’s Day, and the Cultural and Natural Heritage Day, respectively, were also displayed at the event. In the following month, visitors can collect these stamps free of charge at the information desk on the east side of the Beijing Olympic Museum lobby.

（The Olympic Day-themed stamp）

（The limited-edition stamps to mark the International Museum Day, International Children’s Day, and Cultural and Natural Heritage Day, respectively）

（Collecting the stamps）

Since the Beijing Olympic City Development Centre, the Beijing Municipal Bureau of Culture and Tourism, the Beijing Municipal Sports Bureau and the Zhangjiakou Municipal People’s Government jointly signed the Annual Plan for Advancing the Development of the Beijing-Zhangjiakou Sport, Culture and Tourism Belt in August 2023, Beijing and Zhangjiakou have established a coordination and support mechanism for the inheritance of the Olympic legacy based on the sustainable cooperation mechanism between the Olympic city development institutions, so that the two cities can share resources and draw on each other’s strengths for common development. They have jointly held the themed exhibition on the Beijing 2022 spirit (Zhangjiakou) and the Beijing-Zhangjiakou cultural and tourist resources survey trip, among other events.  Cross-country running and other activities were also held to mark the Olympic Day and other key dates to promote the post-Games use of Olympic venues and advocate the Olympic culture. International exchanges and cooperation have also been strengthened. Zhangjiakou has successfully joined the World Union of Olympic Cities, and Zhangjiakou Chongli Olympic Park’s application for the renewal of the use of its current name has been approved. All this has enhanced Zhangjiakou’s international influence, and ability to protect and develop Olympic intellectual property rights. Beijing and Zhangjiakou have also jointly organised mass sport events to promote fitness for all. The “Joyful Road of the Winter Olympics” self-service track was developed for the Beijing Olympic City Sports and Culture Festival. Teqball, an emerging sport in the world, was promoted in Zhangjiakou. The two cities are working together to cultivate cross-regional sports and tourism brands and sport events. They are also working with Beijing Olympic Museum to advocate the Olympic culture. For example, they organised a study tour to the Museum and an Olympic winter camp for teenagers from the two cities, to promote the inheritance of Olympic culture. To promote the development of the winter sport industry, they jointly held the “Snow China” Alpine Skiing Points Competition, and doubled down on marketing to continuously enhance the brand influence.