The World Winter Sports (Beijing) Expo 2020 (WWSE 2020) opened in Beijing on September 5, 2020, as one of the theme exhibitions at the 2020 China International Fair for Trade in Services (CIFTIS).

Gao Yunchao, deputy secretary general of Beijing Olympic City Development Association (BODA), gives an introduction to the event at a news briefing.

The Expo included an outdoor exhibition for the first time to spread the popularity of ice and snow sports, and offer visitors opportunities to experience such sports, and an indoor exhibition which focused on showing the preparations for the 2022 Winter Olympics, the latest technologies and services in the global ice and snow sports industry as well as achievements in international and domestic cooperation. The combination of outdoor and indoor exhibitions gave visitors a fresh perspective.

Gao said the event was expected to, relying on CIFTIS, help facilitate deep integration of winter sports and other sectors as well as entice more potential groups into winter sports and related industries.

Zhang Li, vice president of IDG China, speaks at the news briefing.

Zhang gave an introduction to the Expo venue: the comprehensive exhibition zone at China National Convention Center, with displays about preparations for the 2022 Winter Olympics, and the outdoor exhibition south of Linglong Tower, with displays and interactive activities highlighting technologies and services related to popular ice and snow sports.

The Expo gathered a host of distinguished guests from the International Olympic Committee, international winter sports organizations, the United Nations and countries and regions with great competitiveness in ice and snow sports, and also exhibitors from more than 20 countries including Austria, Norway, the Czech Republic, France, Japan, Italy, Finland, Iceland, Switzerland and Germany.