The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), along with Coca-Cola, one of the worldwide Olympic partners, organized a DV contest on the theme of "Green Olympics". More than 200 entries came in from students of 80 colleges and universities in Beijing. "A Question Concerning the Green Olympics," made by Li Xiaoniu, Luo Meiniu and Niu Xiaoxi from Renmin University of China, won for the best creative concept.