The poster of London 1948

Credit: IOC / Olympic Museum Collections

It takes up the theme of the emblem i.e. the clock tower of the Houses of Parliament. The hands of the famous "Big Ben" are pointing to 4 o'clock, the time at which the opening of the Games was planned- accompanied by the Olympic rings. In the foreground, there was the drawing of the statue of the "Discobolus" (classical icon of the discus thrower from Ancient Greece).

There were 100,000 copies made, 50,000 large format and 25,000 small and regular formats.

(Credit: IOC. Click here for further information.)