CCTV
Sports Channel Director Jiang Heping speaks at the launch of CCTV's Olympic
Channel in Beijing on Friday, Dec. 28, 2007. (Photo:
CRIENGLISH.com)BEIJING, Dec. 29 -- China Central Television (CCTV), the country's largest TV
network, will change the name of the sports channel from CCTV-5 to the Olympic
Channel from January 1 to September 30 next year.
The launch of the channel means the start of comprehensive coverage of the
2008 Beijing Olympic Games, CCTV Vice-President Sun Yusheng said at a news
conference on Friday.
The network hopes to use the opportunity of the Olympics to increase its
international influence.
Vice-President
of China Central Television (CCTV) Sun Yusheng speaks at the launch conference
of CCTV's Olympic Channel in Beijing on Friday, Dec. 28, 2007. (Photo:
CRIENGLISH.com)
Table
tennis world champion Wang Nan receives a gift T-shirt with the logo of the
Olympic Channel from CCTV Sports Channel Director Jiang Heping at a news
conference in Beijing on Friday, Dec. 28, 2007. (Photo:
CRIENGLISH.com)
An ice
sculpture with the logo of the new CCTV Olympic Channel is revealed at a news
conference in Beijing on Friday, December 28, 2007. (Photo:
CRIENGLISH.com)
