Specialist Volunteer Program

As one of the most vigorous parts of its human resources plan, Media Operations launched its Specialist Volunteer Program in 2005, three years before the Games.

On the basis of job analysis and resource evaluations, a plan was developed to recruit more than 2800 volunteers to assist in the Media Operations area.

A number of first class universities located in Beijing such as Peking University, Tsinghua University, etc, have been chosen as the strategic partners for the recruitment and training of the specialist volunteers. English language, journalism, communications and public relations students are being targeted.

Media Operations has been actively involved in the volunteer training program by organizing more than 20 specialized seminars on Media Operations with the colleges, which received extraordinary support from the students. The directors and each of the managers from Media Operations presented lectures which aroused the students' enthusiasm to become Media Operations volunteers in 2008.

With the overall BOCOG volunteer program launched last August, the series of Media Operations education courses have been held in student classes and are aimed to provide them with specialized knowledge.