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The 4th Beijing Olympic City Sports Culture Festival Press Conference was held in Beijing

2013-08-06

The 4th Beijing Olympic City Sports Culture Festival in 2013 is sponsored by Beijing Municipal Peoples Government, Beijing Olympic City Development Association, and undertaken by Beijing Olympic City Development Promotion Center, the Olympic Park Management Committee, Beijing new Austrian Group Corp., Ltd., Beijing BeiAo Group Corp., Ltd. The theme of this Festival is “Healthy City Movement”. It is reported that this Sports Culture Festival will be held from August 8 to 18 in Beijing Olympic Park.


This is the 5th year of the success of Beijing Olympic Games. As an important part of Beijing 9th National Physical Fitness Festival, the 4th Beijing Olympic City Sports Culture Festival will choose the Olympic Park to be the home field, use the “Healthy City Movement” as the theme, organize National Fitness Summer Square, the 9th Beijing International Sports Film Week, “I do sports, I am happy, and I am healthy” Olympic Education Activities, Ring-Beijing Bicycle Promotion and Riding Activity, the Color Run, “Olympic City Cup” Amateur Triathlon Contest and other more than 40 events of 7 parts, integrate the surrounding Olympic venues, culture innovation projects and more social strength wildly, attract the social masses to experience and participate in Sports Culture Festival, improve overall physical fitness, advocate healthy life-style, incorporate sports into daily life, and make sports the fashion of the city.       


Fashionable sports that are shared by the masses.


This year, the National Fitness Summer Square will be held from August 8th to 14th in the Ceremony Square, the center of Olympic Park. The activity consists of four parts, they are fashion relaxation area, brand culture area, contest promotion area, theme activity area, including three big ball amateur games, which are the Three-man Basketball match, Cage Football, and Park Volleyball, Happy Football Activities for Children, Outdoor Recreation, Comprehensive Activities for National Fitness (rock climbing, slack-line, fishing, fancy rope skipping and other exchange display area), Fixed Gear Bike Polo Contest, etc.


This Sports Culture Festival first brings in the “Color Run” activity, which is a very popular fitness activity in the world, and it is to be held in Fengytai Garden Expo on August 8. At that time, more than 10 thousand sports fans will gather in the Garden Expo to appreciate the beautiful garden scenery there and enjoy the happiness of sports. At the same time, the Sports Culture Festival Committee will advocate 2013 Ring-Beijing Pro Cycling Contest,improve the Beijing Citizens’ knowledge and attention of Ring-Beijing Contest and respond to the green environmental protection and civilized travel philosophy advocated by Beijing Municipal Government. Bicycle Promotion and Riding Activity will be held on August 8. The organizers have sponsored “Olympic City Cup” Amateur Triathlon Contest by integrating the field resource of central part of the Olympic Park. The contestants should complete swimming in the Water Cube, bicycling in the central part of Olympic Center, running in the Bird’s Nest successively. This sport event first creates a linkage pattern that combines the Water Cube, Central Part and the Bird’s Nest together; at the same time, it will be a boutique event, which is to be held in Olympic Park for a long period.


This year, the National Fitness Summer Square Activity will integrate relaxation, entertainmrnt and competition; the competition rules are simple, so it will be easy for the masses to participate. The competitors include Beijing Youth Male Volleyball, Beijing Youth Female Volleyball, Eight-one Youth Male Volleyball, Eight-one Youth Female Volleyball, and other professional teams, and the teams from universities, such as Peking University and Tsinghua University, and there are also the football fans coming from primary and secondary schools of all countries, bicycle lovers across the nation and foreign friends. Tourists and citizens can appreciate the wonderful sports event, and at the same time, they can also take part in them, and experience the strange feeling brought in by the fashionable sports.

 
Film Festival of Sports Culture.


As the sports culture event, which was held at the beginning of Beijing Olympic Games and continued up to now, the 9th Beijing International Sports Film Week will be held during this Sports Culture Festival. This activity will provide all the sports lovers, sports film lovers with a good opportunity to appreciate excellent domestic and overseas sports film works, listen to the sports film specialists’ appraisements, exchange with the sailing experts, mountain climbing experts, runners, bicycling experts and other outdoor sports experts, and play an important role in promoting Chinese sports film culture, Chinese sports film culture development and the excellent sports film works towards the world. All of these will be achieved through the following activities:  the Opening Ceremony, the sports short film of “My Sports Dream”, Milan International Sports Film and TV Festival Global Final Beijing Station Works Collection and Selection,Excellent Sports Films Panorama, Outdoor Sports Subject, Closing Ceremony and the Awards Ceremony, etc.      


Happy events for primary and secondary school students


During this Sports Culture Festival, “Happy Football Activity” is one of the “I do sports, I am happy, and I am healthy” 2013 Beijing Teenage Olympic Education Serial Activities. Students from primary and secondary schools will be organized to take part in 10 “Football Competition” games; they will show their football playing skills and share the happiness of sports. “I do sports, I am happy, and I am healthy” Activity is a precious wealth left from the Olympic Games; it will hold 10 main activities all the year round; they are the theme activities, such as shoot, essay, drawing, primary and secondary PE teachers training, “My Olympic” Teenage Experience Camp, “Direct to Sochi” Olympic Education Winter Camp, Nanjing Teenage Olympic Love Knot Activity. At the same time, there will be 22 diversifed teenage sports events, such as the Campus Football, Campus Basketball, Campus Volleyball, Swimming and Mind Sports.          


Olympic culture display 


International Olympic President, Mr. Jacques Rogge, wrote a letter to Beijing a few days ago. He spoke highly of the “Beautiful Olympic Culture Nagamaki” jointly organized by Beijing Civilization Engineering Fund and Civilization Magazine. He said that “this activity is a pioneering work in the history of Olympic; it chose Beijing as the center and beginning point, chose Olympic Declaration as the carrier to integrate Chinese culture and the world culture, and enriched and promoted Olympic Culture, and developed a new way to ptomote Olympic”. During this Sports Culture Festival, Olympic Culture Nagamaki will be displayed in Landscape Avenue on August 8 to show its beautiful scenery.


During this Sports Culture Festival, many other large-scale sports culture activities will be held at the same time, such as “My Olympic-the Bird’s Nest 2013 Children’s Sports”, “Brazil Legendary Superstar China contest”, Football Carnival, “the Water Cube Cup” Overseas Chinese Youth Chinese Song Contest and its Awards Ceremony, the fifth Architecture Art Biennial in 2013, “Samba Dancing, Dreaming in China” large-scale Sino-Brazil Culture and Sports Exchange Activity, The World Classic Cartoon Theme Tour, “Air Basketball” Three-man Basketball Contest Held in Wukesong Stadium, etc. Qingdao International Sailing Week, sponsored by Qingdao Olympic Sailing Association, will be one of the Sports Culture Festival activities, which is held outside Beijing, and it will present all the citizens and tourists a huge Sports Culture Festival.


In the past five years since the success of Beijing Olympic, Beijing Olympic City Development Association has adhered to the tenet “Inheriting the Olympic Games, Promoting the Development”, established the Olympic City external exchange platform, created Olympic Sports Culture activity brand, formed unique Olympic serial education activity working model in primary and secondary schools by continuous endeavor, exploration and integration. It has also played an important role in promoting the establishment of the city with Chinese characteristics, the development of national fitness activity, the physical and mental overall development of teenages.    


It is August 8 five years ago that the Chinese people realized their hundred-year “Olympic Dream”, and the bloom of Olympic Flower. On the same day five years later, the Chinese people are on the way of their “Chinese Dream”, the Olympic Flower will be in full blossom again.

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