Sponsorship of the Beijing 2008 Olympic Games will be developed on both the international and national levels. The TOP VI Program supports the Olympic Movement internationally, including the Beijing Games, while the Beijing 2008 Sponsorship Program supports the Olympic Games at the national level within the host country.The Beijing 2008 Sponsorship Program consists of three tiers of support: Beijing 2008 Partner, Beijing 2008 Sponsor and Beijing 2008 Supplier (Exclusive/ co-exclusive). More>>

The Sponsorship Program developed for the 2008 Olympic Games is the most comprehensive sponsorship package ever created in association with the Games. It provides an all-encompassing, five-year calendar of events and opportunities. It is designed to consolidate, enhance and protect the rights, benefits and privileges of the sponsoring corporations, which secure marketing rights to the 2008 Olympic Games, the Chinese Olympic Committee and the Chinese Olympic Teams.[Full story]

The prices of the Beijing 2008 Olympic Games licensed products are confirmed by the The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG). The Olympic licensed products are only available in Olympic licensed stores authorized by BOCOG. Bearing the uniform storefront images, each licensed store has the same retailing certification awarded by BOCOG.More Products>>