IOC has Awarded the Olympic Broadcast Rights for Seven Countries in South Asia to STAR India
IOC official website, August 1 - The International Olympic Committee (IOC) awarded the Olympic broadcast rights for seven countries in South Asia to STAR India for the XXII Olympic Winter Games (2014) in Sochi, Russia; the Games of the XXXI Olympiad (2016) in Rio de Janeiro, Brazil; and the 2nd Summer Youth Olympic Games (2014) in Nanjing, China.
STAR India acquired the rights to all media platforms, including free-to-air television, subscription television, internet and mobile, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.
”IOC President Jacques Rogge said: “We welcome the opportunity to work with STAR India for the upcoming editions of the Olympic Games and Youth Olympic Games. We are confident they will do a great job providing the best possible broadcast coverage of the Games, on a variety of platforms, to the largest possible audience in the seven different countries.”