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Dentsu Group Won the Broadcasting Right of the 2014 Winter Olympics and 2016 Olympic Games in Five Countries in Central Asia


IANS, July 4 - The International Olympic Committee awarded the broadcast rights in Kazakhstan, Turkmenistan, Tajikistan, Kyrgyzstan and Uzbekistan for the XXII Olympic Winter Games in Sochi, Russia, in 2014 and the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, in 2016 to Dentsu Group in Japan.

IOC President Jacques Rogge said: “We are pleased to reach this agreement with Dentsu, and look forward to ensuring the best possible broadcast of the Games is made available in the region”.

Dentsu Inc. Executive Officer Kiyoshi Nakamura said: “It is a great honor to be designated the role of acquiring and sublicensing broadcast and exhibition rights for the upcoming Olympic Games in Sochi and Rio de Janeiro. We believe in the immense potential of sports broadcasting rights in these territories. Dentsu will ensure that we fulfill our commitment to contributing to the Olympic Movement through this opportunity.”

Dentsu Group is the world's largest advertising agency brand with a 112-year history, the Dentsu Group offers a comprehensive range of client-centric communications and media services in 110 countries across five continents, and together employs more than 37,000 dedicated professionals around the world.

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